About us

Alieta Nikolaishvili is a fashion designer based in Tbilisi, Georgia and the founder of the label TATUNA.

She studied at the faculty of fashion design, Tbilisi State Academy of Arts, where she graduated with an BA in Leather and Accessories. In addition to her impressive background in fashion design, Alieta Nikolaishvili is also committed to sustainable fashion practices. She completed a course on sustainable fashion at the Copenhagen Business School and incorporates eco-friendly materials and techniques into her designs whenever possible. Furthermore, the designer gained valuable experience studying fashion design at the Instituto Marangoni in Paris.

Early in 2008 she opened her first workshop, where she continues creating geometrical silhouettes. She feels free while drawing, sketching and pattern cutting. As a brand creative director, quality is an important thing. Clothes are handmade in her workshop Tbilisi, Georgia.

Doing fashion films with own creations is too important for designer, also costume aesthetics and art exhibitions. 

Designer, explains that «fashion industry and designer life requires too much power and huge work, also education and drawing, cutting, sketching skills are essential»

Brand development and improvement is the main vitality for Alieta Nikolaishvili.  She develops every detail year by year and intends to reach highest level.

TATUNA has been making a name for itself on the global stage, with products available at Dover Street Market in London and Tokyo for the past two years. Additionally, the brand participated in the Totem showroom in Paris in 2023, showcasing its latest collections to international buyers and industry professionals. TATUNA continues to push the boundaries of fashion and plans to present its Fall/Winter 2024 collection at MBFW Tbilisi.

Sustainability is key for TATUNA. We believe that giving a new life to our waste will only increase our creativity, and as a brand we continue to strive to reduce the impact of our fashion on the planet for generations to come. Some of the clothes was made by Georgian national dress pattern. Also, as always , we used geometric forms and lines in costumes.